TubePropaganda

Brief Explanation:

Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament. ‘Write the Future’ was a messaging platform that allowed Nike to show how football creates this ripple effect. It allowed us to give a glimpse into the future to see what the players were really playing for, in their own lives and the lives of those that follow them. Our goal was to weave the brand into the conversations around this major tournament in a way that celebrated the participating teams and athletes and engaged football fans around the world.

Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: WRITE THE FUTURE
Advertiser/Client: NIKE
Product/Service: NIKE FOOTBALL
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Creative Credits
Executive Creative Director: Jeff Kling
Creative Director: Mark Bernath/Eric Quennoy
Art Director: Stuart Harkness/Freddie Powell
Copywriter: Stuart Harkness/Freddie Powell
Agency Producer: Erik Verheijen/Elissa Singstock/Olivier Klonhammer
Advertiser’s Supervisor: Enrico Balleri/Todd Pendleton/Colin Leary
Planner: Dan Hill/Graeme Douglas
Account Manager: Gene Willis/Jordi Pont/David Anson/Marco Palermo
Account Supervisor: Lee Newman
Production Company: INDEPENDENT London, UNITED KINGDOM
Director: Alejandro Gonzalez Inarritu
Producer: Jani Guest/Richard Packer/Dave Morrison
Editor: Rich Orrick/Ben Jordan/Stephen Mirrione
Sound Design/Arrangement: Phaze Uk/Grand Central Studios London
Music: Artist/Title: Hocus Pocus By Focus
Other Credits: Music Remix:massive Music Amsterdam/Sound Design:raja Sehgal/Phaze Uk/Grand Central Studios London; VFX : The Mill,London and New York
(by www.canneslions.com)