CLASSROOM CRAFT
1 of 2 Campaign
Type of Entry: Product & Service
Category: Pharmacy
Title: CLASSROOM CRAFT
Advertiser/Client: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Entrant Company: SAATCHI & SAATCHI Carouge, SWITZERLAND
Advertising Agency: SAATCHI & SAATCHI Carouge, SWITZERLAND
Creative Credits
Chief Creative Officer: John Pallant/Derek Green
Creative Director: Leon Jacobs
Art Director: Lisa Mcleod/Daniela Nedelschi/Lucy Crudgington
Copywriter: Maureen Mccabe/Boris Declerck
Agency Producer: Scott Mcburnie
Advertiser’s Supervisor: Charlie Hough
Planner: Carolyn Dateo
Account Manager: Mélanie Foucher/Cassy Ymar
Account Supervisor: Stéphanie Rupp/Giuliana Mandelli
Production Company: THE SWEET SHOP Auckland, NEW ZEALAND
Director: Sam Holst
Producer: Camillo Spath
Editor: Michael Londsdale
Sound Design/Arrangement: Adam Iles @ Digital Post
Other Credits: Managing Director: George Mackenzie
Brief Explanation:
Insight: When your nose is blocked your mouth is always open. A primary school teacher is walking through her classroom distributing metal scissors. It’s craft time. One by one she hands them out to each student at their desk. As she walks past one student we see that she gives her plastic safety scissors. We cut to reveal the little girl’s face. She has a blocked nose and her mouth is open. Super: You look dumber when your mouth’s open